How does whatsapp work5/30/2023 ![]() ![]() Whatsapp: penetration of the application in the world In this sea of Information, the forbidden dream of every successful marketer is to find out what his target audience is doing and being able to reach it.īefore the advent of messaging apps, the only channel that could be used to send a message to the user was the good-old email: the message was sent in the cosmic space with little hope of an answer. Social media marketing is born and brings with it new ways of capturing the attention of the market profiling and cataloging the “big data” from the user offered through Social and Web browsing. In the last decade, with the advent of new technologies and increasingly powerful devices, the Web has transformed marketing from an abstract and applied science using “magic” formulas without any measurable metrics, to a concrete, analyzable and measurable methodology.Īccessing user profiles and offering tailored solutions to perfectly identify targets has now become an exact science that uses complex analysis services and software techniques that apply cyclically and are optimized through results-based techniques (growth hacking). We probably ignore useful information that will help us to understand the motivation behind the choice of “Whatsapp inc.” to enter into the “Business” market. What “Whatsapp” is and how this useful messaging application works is known to all smartphone users.
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